August 1, 2006
SAW 3 teasers coming out
Hey Folks!
I have some cool news about the BRAND NEW SAW 3 TEASER.
First, the Teaser is ENCLOSED with all our prints of THE DESENT.
Did you know that the trailer is Market Specific?
What is Market Specific?
Let me tell you. Let’s say you’re watching THE DESCENT in Boston. The SAW 3 Teaser comes up (because you’ve attached it to the print. Thank you very much by the ways.) At the end of the teaser, the “Saw Doll” turns to the audience and says, “Hello Boston, would you like to play a game?” If you’re in Chicago while watching THE DESCENT he says “Hello Chicago…” so on and so forth. We cut 20 different versions of 1 trailer! To my knowledge Lionsgate is the first to have done something like this. Now I did say the trailer is enclosed with ALL prints of THE DESCENT. So don’t fret if you’re not within the 20 markets. We’ve cut a special version where the puppet says, “Hello, America…”
And yes, Tobin Bell aka Jigsaw, did the voice over for each version!
Oh, I almost forgot. The only way to see the SAW 3 teaser is to see THE DESCENT. It will not be available anywhere else! We’ll be advertising that fact and making sure your movie goers know if they want to see the SAW 3 teaser they have to go to a theatre near them and see THE DESCENT.
Keep checking here at LGEXR.com for the latest news on Lionsgate movies, trailers and marketing materials.
Thanks for reading!
Demetri